African Journals Online
Acta Commercii

Volume 1, 2001

Establishing an intrapreneurial orientation as strategy: a framework for implementation
Jacobs, H.Kruger, S. 1-11

Abstract: This paper describes a study aimed at increasing an organisation's ability to implement a strategy for establishing an intrapreneurial orientation effectively. Establishing an intrapreneurial orientation will be treated from a strategic management point of view, with the emphasis on the implementation phase of strategic management. As such, this study seeks to integrate theory and practice from the fields of strategic management and entrepreneurship.

Sponsorship evaluation in South Africa
Berndt, A.D.Koekemoer, C.L. 12-18

Abstract: Sponsorships are regarded as a marketing communications activity. This is seem as an investment made by an organisation that need to be evaluated in terms of its return and contribution. Sport sponsorships have increased in South Africa since re-admittance to the international sports arena. There are various objectives for sponsorships. The identification of these objectives is important for the evaluation of sponsorships. The articles proposes some guidelines for the evaluation of sponsorships.

Motivation influencing worker performance in a technical division of Telkom SA
Oosthuizen, T.F.J. 19-30

Abstract: This paper investigates the overall motivational level of employees in a technical division of Telkom SA during change periods. Specific reasons for the established levels of motivation are identified. Based on the six motivator factors and ten hygiene factors as presented by Herzberg, it is the conclusion of this study that the solution to motivate employees are based on informed and positively motivated employees who participate continuously in the change process at all levels.

Verbeterde onderrig en opleiding vir studente in die ekonomiese en bestuurswetenskappe deur die instelling van 'n internskap
Olivier, G.J.Venter, P.F.Sorgdrager, A.J.E. 31-38

Abstract: Die huidige opleiding van bestuurders is steeds tot `n groot mate geskoei op die tradisionele onderrigmodel: teoretoiese opleiding in die klaskamer met behulp van lesings en transpararante. Volgens `n opname onder afgestudeerde studente, bevredig hierdie onderrigmodel nie die behoeftes van die sakelui nie. Die instelling van `n internskap word voorgestel om die opleiding meer praktykgerig te maak.

A case study on centralised securities depository for equities market in emerging countries in the Far East
Field, M.Van der Wal, R.W.E. 40-50

Abst